From Local Success to Regional Inspiration: Social Garden CrossFit’s Grand Opening and Social Competition 2023

Mission, Texas – (June 9, 2023) – Killam Development, the esteemed landlord of Riverside Plaza, is excited to announce the lease agreement with Social Garden CrossFit for 2401 S. Shary Rd. Suite 10A in Mission, Texas. This expansion represents a significant milestone for Social Garden CrossFit as they, under the ownership of Juan Emilio Villarreal and Belinda Alfaro, extend their reach to cater to the health and wellness requirements of the community.

Social Garden Crossfit, a thriving local community business, quickly outgrew its previous space and identified the opportunity to expand its operations at Killam Development’s Riverside Plaza. Juan Emilio Villarreal and Belinda Alfaro, co-owners of Social Garden CrossFit, are committed to providing a positive environment for the community to achieve their health and wellness goals by providing CrossFit classes for all ages and abilities. With their diverse membership, ranging from collegiate athletes, working professionals, and beginners, Social Garden CrossFit offers Kids/Teens/Adults and Masters CrossFit classes in addition to their added value classes such as CrossFit Endurance and CrossFit Strength & Conditioning.

Juan Emilio Villarreal, Owner and Head Coach of Social Garden Crossfit, expressed his excitement about the expansion, saying, “We are grateful for the opportunity to grow and better serve our community. Our new 5,000 square foot facility at Riverside Plaza allows us to provide an exceptional fitness experience while fostering a sense of belonging and support among our members.” He adds, “Without the support of our Families, close Friends, our Coaches, and Staff, the Social Garden CrossFit Family and Local Business Partners such as Killam Development, Herculus Apparel, Express Staffing, Rio Health, RioPlex, IV Mobile Drip, Medrano Produce, Heritage Homes and Lit Coffee, none of this would have been possible – We thank each one of you for the tremendous support and continued help and support now and especially during our initial months of business.”

Belinda Alfaro, in addition to being an owner, is also a part of the CrossFit Kids Program and Assistant Coach bringing her love and passion for children to help foster a love for fitness for our youth adds, “We are not only teaching children to jump, squat and run, but we are also laying a blueprint and solid foundation for the rest of their lives by talking about nutrition and the effects it has on their bodies, coaching them on how to be mentally strong and not quitting and of course allowing them time to be Kids, have fun and socialize which has become so important post-Covid times. Our CrossFit programs, both Kids and Adults, bring unity to the community, reinforce the importance of staying active and promote health, wellness, and fitness amongst the local and surrounding communities of the RGV!”

To celebrate the grand opening of the new facility, Social Garden Crossfit and The Greater Mission Chamber of Commerce will hold a Ribbon Cutting Ceremony on Friday, June 23, 2023, at 2:30 p.m. The ceremony will be followed by Social Garden CrossFit’s 2nd Annual competition, “Social Competition 2023,” which will commence at 4:30 pm. This event is set to unite fitness enthusiasts from across Texas and promises to be a remarkable display of athleticism and camaraderie.

During its inaugural year, the Social Competition drew athletes from all over Texas and even from as far as Indiana and Minnesota. This year, an estimated 100 athletes are expected to participate, competing in various divisions including individual male and female levels (Beginners/Scaled/Rx), Masters, Coed Teams, CrossFit Kids and Teens, and CrossFit Adaptive. The Social Competition has gained recognition as the only Licensed CrossFit Event in Texas back to the Rio Grande Valley for the second year in a row.

René Alcalá, Director of Business Development, RGV, Leasing / Sales at Killam Development, served as the leasing agent for this significant deal. Alcalá played a crucial role in facilitating the collaboration between Killam Development and Social Garden Crossfit. “We are thrilled to welcome Social Garden Crossfit to Riverside Plaza, as their unwavering commitment to community well-being aligns seamlessly with our vision for the plaza. With their presence, Riverside Plaza takes a significant stride towards establishing itself as the community’s lifestyle center.”

The community is invited to participate in the Ribbon Cutting Ceremony which will be immediately followed by the Social Competition 2023! To register to compete at the Social Competition, please visit the official registration link at Don’t miss this opportunity to be part of an extraordinary event that showcases the dedication and passion of the CrossFit community. The entrance is free. The public is invited to join us to celebrate our community of fitness and spend time with a community that is excited to support health and wellness. Local vendors, partners, sponsors, and staff will be on-site to meet, and greet and get to learn more about each one of them and their roles in this combined team effort to promote fitness within the community.

For more information about Social Garden CrossFit and its services, please visit

For leasing opportunities, contact René Alcalá at or 956-471-9599


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